You may be wondering, are there actually free Internet marketing classes available? If you look hard enough you may come across a few short, two to three hour classes. How does that make business sense? The trainer would need to pay for renting the venue, maybe even the computers and Internet connection, and also for marketing the classes, not to mention his own time and any other logistics.
So what is in it for them?
There are two known models for offering free Internet marketing classes:
1.The first and most common model is that the class is actually a preview to sell an expensive workshop or seminar. I mean, what can you learn in two to three hours? In these classes, they will probably share some general techniques and strategies to entice you. For more, sign up for the workshop or seminar where they will reveal all their secrets! Of course, there may be a sequel or several sequels after you attend the workshop.
2.The second model is where the trainer promotes their company’s products and services, and encourages you to sign up. For example, the company may be selling Search Engine Optimization services or web hosting space.
So should you attend the free classes? Why not, since they are free after all. But make sure there are no strings attached or compulsory purchase involved. The only cost to you is the time you spend and the transportation to and fro. The only risk? That you sign up for something you regret at the class, due to pressure or by impulse, if you did not wish to do so in the first place or in retrospect. On the other hand, you could learn a thing or two from the free class that may make it worth your time.
Can you find free Internet marketing classes online? Certainly. Now most things can be learnt online. Classes can be filmed and uploaded online, or they can be transposed into instructions in the form of manuals or books, with pretty screenshots that you can refer to again and again.
Since the subject is on Internet marketing, website creation, traffic generation and so on, the more convenient it is to learn online in the comfort of your own home. You can then learn anytime you wish, without having to make travel arrangements and to put aside time to suit the class. You will also have your own PC or notebook and Internet access, which you would be using in your work. So do consider picking up your skills via free online classes or training or books.