How Does Paid Traffic Sources Compare to Email Marketing?
Paid traffic sources simply refer to paid advertising which drives viewers to your site. Paid traffic sources ensure that your site gets a constant increase in readership. Meanwhile, email marketing is a form of direct marketing that uses e-mail as a means of communicating messages to an audience. They convey messages which are paid and tracked to pass the information to a large number of viewers (through emails). The messages may be commercial or otherwise.
Paid traffic sources provide a background of the different kinds of sources that send traffic to your website. This is how it works: users arrive at your website or application through a variety of sources, including search engines, social networks, and the likes. By studying the analytics of the campaign, you can improve your viewership, marketing efforts, user experiences, and sales.
With the analysis above, we can say that there are similarities between paid traffic sources and email marketing irrespective if the differences.
They are stated below:
They Are Both Business Promoters
Both email marketing and paid traffic sources are taking the lead as forms of advertising and promoting businesses. This is possible because their features make it super easy for users and they provide great results with minimal efforts. However, email gets delivered directly to the mailbox of the users while paid sources depend on what a user searches for.
2). They Are Both Cost Efficient
It is cheaper to use email marketing and paid traffic sources than traditional methods like billboards and newspapers. This is because thousands of messages can be sent at the same time to many prospects and customers through email and social media. The process will require less cost compared to newspapers, magazines, direct mail and billboards.
3). It Is Easy To Track Viewership
Online it is easier to know how many viewers you have per session as a result of the email campaign and paid traffic source. This can be done by examining how many emails have been opened, the links that were clicked, and the videos that were watched in your campaign analytics. It gives you a clear picture of what your customers are interested in. Also, it makes it possible for business owners to see exactly how much money they are bringing in as a result of their marketing campaigns.
4). They are Convenient To Use
It is quite easy to track viewers conveniently. You can work in your bedroom through email marketing and paid traffic sources. You do not need any physical office to count the number of persons that like your products. All you need is an internet connection, and you are ready to go.
5.) Automated Tracking
Once someone views your content, it is tracked. You do not need to follow up individually or prepare a unique tool for counting the number of persons who view your site. As earlier stated above, all you need is collected by the tools you use; you just have to connect to the internet and get the information you want concerning your product or your topic.